About Puremischief
PUREMISCHIEF moved to new premises in April 2021 after 18 years in Henry Street Lytham. We were lucky to find another discreet location and still be in the hub of Lytham Town Centre.
PUREMISCHIEF has a large selection of Lingerie – Swimwear – Night / Loungewear.
I have over 30 year experience in lingerie retail and I am still excited by the product, getting a real buzz from helping my customers feel and look great.
Full fitting service.
PUREMISCHIEF has been recognised 5 times in the Best Shops Awards
I do not have an online shop because I believe it is important to be fitted regularly. We can however post out repeat orders.
I look forward to seeing you again soon. Gwyneth
Contact Us
FREE Fitting Available
At Puremischief we know that whilst it is the look of the lingerie that first attracts – it is important it fits properly or it will spend most of its time in the drawer.
So at Puremischief we are all fully trained to provide expert fitting advice on the correct bra not only in size but also to suit your bodyshape. It is only when you are in our spacious and airy fitting room with a number of styles can you fully appreciate the benefit of wearing the correct fit and style.
Find us:
2, The Mews, 36, Clifton Street, Lytham, FY8 5EW
Brands Stocked:
LINGERIE:
FANTASIE – PRIMA DONNA – MARIE JO – SIMONE PERELE – MEY – WACOAL – CONTURELLE – ELOMI – FREYA – PANACHE
FANTASIE – PRIMA DONNA – MARIE JO – SIMONE PERELE – MEY – WACOAL – CONTURELLE – ELOMI – FREYA – PANACHE
SWIMWEAR:
FANTASIE – SUNFLAIR – GOTTEX PROFILE – DAVID – ICONIQUE BEACHWEAR + other seasonal collections
FANTASIE – SUNFLAIR – GOTTEX PROFILE – DAVID – ICONIQUE BEACHWEAR + other seasonal collections
NIGHT/LOUNGEWEAR:
MEY – DAMELLA – BLACKSPADE + other seasonal collections.
