FREE FITTING SERVICE - FIND YOUR PERFECT MATCH

Previous
Next

We Have Moved

PUREMISCHIEF moved to new premises in April 2021 after 18 years in Henry Street Lytham.

2, The Mews, 36, Clifton Street, Lytham. FY8 5EW.

Welcome to Puremischief

Puremischief is the Fylde coast’s premier, independent lingerie store with the largest selection of Lingerie, Swimwear and Nightwear.

In recognition of the excellent customer service we offer at Puremischief we have been finalists five times in the National Best Shops Awards.

“With over 30 years experience in the lingerie retail business I am still excited by the product and get a real buzz from helping my customers feel and look great.”

Contact Us

Brands Stocked:

LINGERIE:
FANTASIE – PRIMA DONNA – MARIE JO – SIMONE PERELE – MEY – WACOAL – CONTURELLE – ELOMI – FREYA – PANACHE

SWIMWEAR:
FANTASIE – SUNFLAIR – GOTTEX PROFILE – DAVID – ICONIQUE BEACHWEAR + other seasonal collections 

NIGHT/LOUNGEWEAR:
MEY – DAMELLA – BLACKSPADE + other seasonal collections.