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01253 732832
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Privacy Policy

What information we hold:

Your email address, phone number and enquiry preferences when you sign up to our email alerts, and how you use our mails – for example whether you open them and which links you click on.
Information on how you use the site, using cookies and page tagging techniques.

This data can be viewed by authorised people at Pure Mischief to:

  • Improve the site by monitoring how you use it
  • Gather feedback to improve our services, for example our email alerts
  • Respond to any feedback you send us, if you’ve asked us to
  • Send email alerts to users who request them
  • Provide you with information about our services if you want it

Where your data is stored

We store your data on secure servers.

Keeping your data secure

Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit.
Any data you send is at your own risk.

We have procedures and security features in place to keep your data secure once we receive it.
Please note that after a reasonable time length your data will be wiped from our server.

Disclosing your information

We may pass on your personal information if we have a legal obligation to do so, or if we have to enforce or apply our terms of use and other agreements.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

Your rights

If you’ve signed up for email alerts, you can unsubscribe by selecting the ‘opt out’ checkbox in the footer of the this website.

Links to other websites

Pure Mischief contains links to other websites.

Following a link to Pure Mischief from another website

If you come to Pure Mischief from another website, we may receive information from the other website. We don’t use this data. You should read the privacy policy of the website you came from to find out more about this.


Contact Us


6 Henry Street,
Lytham St Annes,

Opening Times: Tuesday - Saturday : 10:00am - 5:00pm.

After hours appointments available

6 Henry Street
Lytham, Lancashire FY8 5LE
01253 732832
[email protected]


Lingerie / Fitting
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