Call us for more information:
01253 732832
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Welcome to PureMischief

About us...

Since opening in August 2003, Puremischief lingerie has established itself in the vibrant shopping centre of Lytham. Puremischief is just off the piazza amongst the cosmopolitan restaurants in Henry Street. A little more discreet than the main street but not too far off the beaten track.

Puremischief is the Fylde coast's premier, independent lingerie store with the largest selection of Lingerie, Swimwear and Nightwear.

In recognition of the excellent customer service we offer at Puremischief we have been finalists three times in the National Best Shops Awards.

"With over 20 years experience in the lingerie retail business I am still excited by the product and get a real buzz from helping my customers feel and look great."

"I look forward to meeting you when you visit Puremischief" Gwyneth Tooke

Contact Us

6 Henry Street,
Lytham St Annes,

Opening Times: Tuesday - Saturday : 10:00am - 5:00pm.

After hours appointments available

6 Henry Street
Lytham, Lancashire FY8 5LE
01253 732832


Lingerie / Fitting
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